Experience the French Art of Travel

Whether alone or accompanied, routine or extra special, every trip becomes a unique journey with DS Automobiles.

We were created in Paris, the capital of luxury and design, where elegance is elevated to a Lifestyle.

Our vehicles combine perfect craftsmanship with state-of-the-art technology, sustainability and peerless quality.

Inside your DS, refinement enhances your enjoyment, awakens your senses and remains etched in your mind.

That’s how we elevate journeys to the level of the French Art of Travel.

Passionate craftspeople

Superb finishes

Our production cars come from the innovation and inventiveness of our craftsmen and are packed with expertise and unique savoir-faire, high-quality materials and elegant finishes. At DS, each model reflects personal expression with incomparable design, pioneering pleasure and incredible comfort.

Inspired by high fashion and perfected by our craftspeople, Pearl stitching adds to the elegance and delicacy of detail while posing a real technical challenge. The thread disappears as soon as it appears in the leather giving a rhythm to the stitching that needed more than four years of work and the development of a special machine. It's a unique process in the automotive world that has quickly become a key DS Automobiles signature.

Thanks to Invenio Flory, designer of contemporary decorative pieces, for letting us film in its studio: https://invenioflory.fr

Graceful waves and lines plus an amazing technique. Created through fine watchmaking and inspired by the Louvre Pyramid, “Clous de Paris” guilloche is as if small nails with pyramid-shaped heads have criss-crossed in a sophisticated interplay of light and shadow. A tribute to the City of Light, this engraved metal pattern decorates our surfaces with demanding and intricate craftsmanship.

From tireless working with leather, contours, patterns and incredible expertise comes the iconic folding technique that adorns our seats with the watchstrap design upholstery. A single sheet of leather, trimmed, stuffed and folded by our master saddlers results in a one-off item that’s an avant-garde benchmark. Initially made for our concept cars, it now features in interiors throuhgout or current model range.

Meet the craftsmen who inspire our know-how

A RIGOROUS SELECTION OF LEATHERS

THE CLOUS DE PARIS GUILLOCHE

INVENIO FLORY WORKSHOP

PEARL STITCHING

A real playing field for experimentation with our techniques and expertise, our concept cars are, for our teams, the time to test new materials and technologies, to establish partnerships with recognised craftsmen, and to perfect their ways of inventing an innovative and premium driving experience.

A taste of the future

To build concept cars, our engineers and craftsmen are inspired by the world of Parisian luxury and designing the technology of tomorrow, without ever forgetting the beautiful, the sensory and the remarkable. DS AERO SPORT LOUNGE concept car paves the way for the future of DS Automobiles, where the car becomes a space in its own right, intelligent, personalisable connected and sophisticated.

Our craftspeople, saddlers, designers, trades, experts and engineers work with materials and enhance technology to refine every detail and finish to create something that blends refinement with performance. Completely handmade, some detials evolved to become iconic signatures of our Brand, immersing you in our world of innovation and unbelievable comfort.

Shaping the travels of tomorrow

With two Formula E world championship titles, DS Automobiles has managed to reach the top step of the podium with its E-TENSE electrified technology. Ambitious and avant-garde, the teams are continually innovating to tailor lines and shapes, offering ever more efficiency and power. Born for performance, our electric models open new horizons for you to discover the enjoyment of driving in style.

From Track to Road

The first premium manufacturer to participate in Formula E from 2015, DS Automobiles draws from racing technology to craft special cars. Driven by daring and the desire to build the car of tomorrow, the brand has succeeded in transferring skills between Formula E and new designs to offer the best on the road; that’s the spirit of avant-garde.

What the teams learn on the world’s racetracks feeds the work of those who develop current and future electrified cars and represents a real driver for accelerating their research and development work.

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Experiential services

Unique services with a tailor-made program inspired by you and created for you.

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Art de Vivre

With its legendary heritage, DS Automobiles is a true ambassador of the French Art de Vivre, making each journey a fascinating invitation to take part in a new adventure.

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The world of DS just for you

Inspired by you and created for you, Only You members enjoy exclusive and personalised services delivering a unique DS experience. In harmony with your daily life, DS accompanies you in all circumstances in your mobility and offers you unique experiences. Our exclusive program opens its doors to you, we welcome you in our universe to live the DS experience.

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Only You Privilege

Only You Privilege

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Rent a DS

Rent a DS

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MyDS

MyDS

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From journey to getaway

DS Automobiles opens the doors for you to a unique experience of comfort, performance and refinement with its E-TENSE technology. A new way of looking at the road, driven by interior comfort.

Thanks to the range of their batteries and the extensive network of available public charging, our electric cars invite escape and freedom to turn each trip into a getaway with no boundaries.

Our connected mobility Services

Because time is the most precious thing we have, DS Automobiles makes every possible attempt to offer you the leisure to better appreciate every moment at the wheel of your electric or hybrid vehicle. Discover all our solutions to make all destinations accessible to you.

ESOLUTIONS CHARGING BY FREE2MOVE ESOLUTONS

Home installation

From advice to installation of your DS ePro WALLBOX, the ideal solution for quick charging at home.

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Planning your trips

With Free2move eSolutions Charging, you can optimize your trips based on the range of your electrified vehicle and the availability of public charges on your route.

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Public charging

Drive with peace of mind thanks to a network of more than 900,000 across the UK and Europe.

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DS CONNECTED SERVICES

DS IRIS SYSTEM & CHATGPT

DS IRIS System offers you the services of ChatGPT(i) The new feature by DS Automobiles utilises the power of Generative Artificial Intelligence with SoundHound's Chat AI platform, which integrates several knowledge domains, combined with the most cutting-edge large language models like ChatGPT API to deliver more timely and comprehensive responses than the previous DS IRIS Voice recognition System. ChatGPT is integrated in DS IRIS System thanks to the audio and voice recognition system of SoundHound. Being an Artificial Intelligence language model, it is developed to generate human-like responses based on deep learning, but as it is new and developing technology, its answers or information may not be totally accurate, correct or objective. As with any other virtual assistant, we recommend you not to rely only on the information provided and to avoid sharing private information. Please refer to the terms and conditions.

Already particularly intuitive and responsive, DS IRIS SYSTEM voice recognition system now integrates SoundHound Artificial intelligence powered by ChatGPT API.

Your DS is now enriched with an innovative function that allows you to explore a whole new relationship with your vehicle, offering you a travel companion that will make your journeys even safer and more pleasant.

EV TRIP PLANNER*

Prepare your journeys from your smartphone through the MyDS app. Enter the range you want to have remaining at the end of your journey and preview your charging stops at charging points and estimated travel time all calculated according to your needs specified in your app. Save time by sending the route to your first stop straight to your DS infotainment system from your MyDS app.

_{*Available only on the 100% electric DS 3 CROSSBACK E-TENSE and DS 3 E-TENSE versions.}

E-REMOTE ACCESS

From your MyDS app, stay up to date with your plug-in hybrid and 100% electric car’s status: check your battery’s range and its state of charge, schedule your car’s charging or preconditioning its temperature, at a specific time, on the day(s) of your choice.

EV Routing for optimized jouney

Plan your journeys as precisely as possible using the EV Routing on-board solution. You'll get an itinerary that includes stops and the time needed to recharge your vehicle, as well as details of each station, all while taking your vehicle's autonomy and traffic data into account. EV Routing adapts when conditions change (detour, traffic), so you benefit from the best possible optimization of your journeys.

E-ROUTES BY FREE2MOVE CHARGE

Thanks to e-ROUTES, you'll never run out of charge. e-ROUTES chooses the most efficient and fastest route for you. Plan your journey via the e-ROUTES application on your smartphone or view your route and its duration via mirroring function on the car's central screen, taking into account charging stops and your actual consumption.

FREE2MOVE CHARGING E-SOLUTIONS

Charge your electric car at public charging points with this app connected to your car. So, whether you're in town or on a long journey, you'll have easy access to all compatible charging points on a network of more than 900,000 across the UK and Europe.

CONNECTED ALARM

Enjoy your journey without worrying about your car. The connected alarm warns you by SMS if your physical alarm is triggered.

ON STREET PARKING

Get around town with peace of mind thanks to this innovative service. It will guide you to the streets closest to your destination with available parking spaces, giving you the best chance of finding a parking space. Don't waste any more time or fuel, trust the On Street Parking forecasts

DS Automobiles provides you with a set of Connected Services that allow you to make the most of your driving experience - Connect One Pack for a period of 10 years and Connect Plus Pack, after subscription, for a period of 3 years from the manufacturer warranty start date.

Unique services

Exclusive services with a tailor-made program inspired by you and created for you.

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Art of living

With its mythical heritage, DS Automobiles is a true ambassador of the French Art of Living, making each trip a fascinating invitation to participate in a new adventure.

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Enjoy the French Art of Travel with DS Automobiles and immerse yourself in a timeless interlude, a moment suspended in exploration of the world’s refinement. Building on its legendary heritage, DS Automobiles is set up as a true ambassador for the French Art de Vivre, making each journey a compelling invitation to take part in a new adventure.

Enjoy a wealth of attention to broaden your journeys with gastronomic, cultural and refined experiences.

Relish the cooking of top chefs, explore the greatest museums during exclusive private visits, bask in the best spas at the quietest times, meet the most skilled craftspeople, enjoy special rates from carefully selected partners: an abundance of unique and symbolic experiences of the French Art de Vivre that reflect DS Automobiles refinement and prestige.

To guarantee you have a unique experience in its retailers and cars, DS Automobiles is surrounded by expert and carefully chosen partners who inspire the designers and craftspeople to develop innovative technology, attention to detail and even High Fashion design.

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DS X Le Louvre

Hifi Focal Electra®

Explore the bounderies of refinement, the Avant-garde Sprit in all its audacity, the French Art de Vivre at its most precious and travel in all its richness.

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Art of living

With its mythical heritage, DS Automobiles is a true ambassador of the French Art of Living, making each trip a fascinating invitation to participate in a new adventure.

Discover more

Unique services

Exclusive services for DS owners, inspired by you and created for you.

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French Art of Travel

NURTURING EXCELLENCE

A taste of the future

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Experiential services

Art de Vivre

DS CONNECTED SERVICES

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Unique services

Art of living

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Art of living

Unique services