HERITAGE
Inventing the car of tomorrow
Created in 2014, DS Automobiles stands as a symbol of daring and innovation. Inspired by the original DS unveiled at the 1955 Paris Motor Show, it brings together the best expertise to challenge the established automotive rules by designing cars for future generations.
The birth of DS: an inspirational icon
In 1955, the first DS made its debut – and caused a sensation – at the Paris Motor Show, making its mark on automotive history. An innovative car, graceful and glamorous, it brought to life luxury French expertise and the spirit of the avant-garde which still today defines the philosophy at the heart of our DNA and inspires all our designs.
Timeless technical signatures
From the DS of the last century to the models of today and tomorrow, our teams work with the same thirst for the avant-garde, for distinction and for elegance by reinventing original technology such as the directional lighting or hydraulic suspension and making them powerfully defining features, adapted for the latest expectations in mobility.
UNIQUE
Continuing to write the language of DS
Driven by the rich history of the Brand and our avant-garde values, our teams of engineers and designers use their remarkable French luxury expertise to continue writing our story and developing the car of tomorrow. Under their expert eyes, our cars become examples of technology with unique silhouettes and personalities.
A vision nourished by a historic past
The DS DESIGN STUDIO PARIS team works regularly on the legacy of the historic DS and SM, through sketches that unleash their creativity and fuel their thinking. SM, a model enshrined in DS Automobiles heritage, returns in the form of a design study on show at Chantilly Arts & Elegance.More than just a tribute, SM TRIBUTE celebrates ten years of art and elegance since the creation of DS Automobiles and its participation in the first Chantilly Arts & Elegance, while contributing to future-oriented research by DS DESIGN STUDIO PARIS.
A vision nourished by a historic past
The DS DESIGN STUDIO PARIS team works regularly on the legacy of the historic DS and SM, through sketches that unleash their creativity and fuel their thinking. SM, a model enshrined in DS Automobiles heritage, returns in the form of a design study on show at Chantilly Arts & Elegance.More than just a tribute, SM TRIBUTE celebrates ten years of art and elegance since the creation of DS Automobiles and its participation in the first Chantilly Arts & Elegance, while contributing to future-oriented research by DS DESIGN STUDIO PARIS.